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Etihad thinks they are ready for the big time
A few years ago, Etihad Airways was an upstart. Sure, it has grown at least 40% each year since its 2003 birth, but that trend can't be sustained with the economy the way it is now. Right? The Abu Dhabi-based carrier is adding destinations to its roster rapidly. New routes include Beijing, China and Melbourne, Australia. In the US, it is only possible to catch an Etihad flight out of JFK. But, that may soon be about to change. Etihad has signed two major deals this year, one is a 45-plane order with Boeing and the other a mammoth 51-plane order with Airbus. These will mean that the Etihad fleet will be growing by more than 300% in the coming years. No matter how you look at it, the numbers in those orders are almost ridiculously ambitious, especially considering that most airlines are now doing everything they can to save money rather than spend it.
It seems that Etihad is hell bent on overtaking Emirates as the best known brand to come out of the Persian Gulf.
Filed under: Airlines
Reader Comments (Page 1 of 1)
Craig Dec 10th 2008 12:02PM
Well if English Premier League (soccer) shirt sponsors are anything to go by, Emirates still reigns. Arsenal, a big club, are sponsored by Emirates, while Manchester City (a smaller club) are trying to get Etihad because they feel an Etihad sponsorship will give the club a more global feel.
VP Dec 10th 2008 1:04PM
Same thing with cricket. No matter where you go in the cricket world from England to India to Australia all you see is Emirates.