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More free miles for Delta passengers
Their latest promotion gives members up to 150% bonus on activity (on and off the ground) through year's end. Rewards are tiered as such:
- Earn 0-5k miles, get a 50% bonus
- Earn 5-10k miles, get a 100% bonus
- Earn 10k or more miles, get a 150% bonus
Why would you do this? Conspiracy theorists among the Northwest crowd (who will soon be assimilated into the Delta ranks) claim that this is some sort of underhanded way to sleight the NW crowd and make the DL frequent flyers stronger.
Personally, I think that Delta have figured out that miles are starting to turn into a profit maker. With inherent fuel surcharges and checked bag fees on every itinerary, no flight is free anymore and the airline will still make a few dollars. And all of the time that we spend earning miles and digging around for nearly impossible-to-find award tickets? More time indoctrinating ourselves with the Delta brand. Is that worth a seat on a plane that isn't even full? You bet.