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More free miles for Delta passengers

by Grant Martin (RSS feed) on Nov 20th 2008 at 8:30AM

If you're a member of the Delta mileage program, this year has been good to you. From double miles promotions to generous partner rewards to easy status

Their latest promotion gives members up to 150% bonus on activity (on and off the ground) through year's end. Rewards are tiered as such:

Earn 0-5k miles, get a 50% bonus
Earn 5-10k miles, get a 100% bonus
Earn 10k or more miles, get a 150% bonus

So you could fly to Europe once (8000 miles) then, say, fly a transcon (4000 miles) and bang, you've got 12,000 miles plus a 18,000 bonus, or 30k miles, more than a free domestic ticket. That's downright generous.

Why would you do this? Conspiracy theorists among the Northwest crowd (who will soon be assimilated into the Delta ranks) claim that this is some sort of underhanded way to sleight the NW crowd and make the DL frequent flyers stronger.

Personally, I think that Delta have figured out that miles are starting to turn into a profit maker. With inherent fuel surcharges and checked bag fees on every itinerary, no flight is free anymore and the airline will still make a few dollars. And all of the time that we spend earning miles and digging around for nearly impossible-to-find award tickets? More time indoctrinating ourselves with the Delta brand. Is that worth a seat on a plane that isn't even full? You bet.

Filed under: Business, Airlines, News