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South Africa Gearing Up for World Cup...Maybe.
But South Africa seems unconcerned and claims that everything will be ready well before the first shot on goal. To promote themselves to travelers, the country's tourist organization is beginning a major PR push on the BBC World Services Network. The campaign will include television commercial, documentary-style vignettes about destinations in South Africa and an online, user-generated travel guide. It remains to be seen if these efforts will help the country's image. It could all be undone if FIFA pulls the plug on South Africa 2010.