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Emirates Goes Online to Find the Cast for its Short Film
Emirates Airlines is celebrating its new L.A. to Dubai route by making a film. I'm not sure if the airline's execs actually expect people to see the film, titled The Exposure of Tom King, or if it is merely a gimmick to drive people to their web site for advertising purposes. The only company who has pulled off a successful foray into film is BMW, which tapped top directors to make shorts for their The Hire series starring Clive Owen. Tom King probably won't approach that level of quality. But regular people will have a shot at appearing onscreen. That's because Emirates will be casting the film using web cams. Anyone can go to the movie's web site and submit a clip of themselves. But there will be no free trip to L.A. if you are selected to be in the film. The production will utilize bluescreen technology so that the cast can act from their home via web cam. The backgrounds for the film have already been shot. You can check it out for yourself, or even audition, from now until October 26th.
