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Hooters in Beijing: Short Shorts and Moral Righteousness
Hooters is all about saving fabric. The minimalistic uniforms and the comely staff members who fill them are aimed at drawing mostly male customers. As the Georgia-based restaurant chain goes global, one would probably expect more of the same. But, the Hooters in Beijing is not all about buxom waitresses hawking chicken wings and fries. How can that be? The very name "Hooters" suggests nothing other than said buxom staff members, right?
The typical tank top and short shorts are still worn by the female staff, but the goal is not to fill them out in the same manner as at stateside Hooters. A server at Beijing's Hooters told a journalist from McClatchy (who was there ONLY for the chicken wings): "It's more sexy in the U. S. Here, it's more about being healthy, friendly, cute and having moral righteousness."
Hey, who says moral righteousness can't go with short shorts and chicken wings. By the way, Beijing's Hooters also features the occasional dance number, preformed by the staff to appropriately kitschy music. Perhaps the brand has lost something in translation.
Reader Comments (Page 1 of 1)
Nick Hawkins Sep 3rd 2008 11:30AM
When I went to the Hooters in Shanghai, it was interesting to talk to the women - most of them had Master's degrees.
Willy Sep 3rd 2008 3:02PM
Their burgers are why I go.
kevingq Oct 26th 2008 8:52PM
The Chinese hooters girls in Shanghai have the most INCREDIBLE, cute bottoms! They look GREAT in those tight tight little orange satin shorts. Definitely sexy! I've been to two Hooters in the USA -- the girls in the US have fake boobs and fat butts. So, edge definitely to China -- very cute!