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Virgin America teams up with Entourage for inaugural and promotion
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Well, Virgin American certainly has their demographic targeted. The hip startup airline just announced that they're teaming up with HBO's Entourage to christen one of their their Airbus aircraft "Entourage Air" and kick off service between New York's JFK and Las Vegas.Yes, this is the same group that also hosted Victoria's Secret models on one of their transcontinental routes.
Next Thursday the airline plans to host an Entourage party at a private JFK hangar with members of the Entourage crew (no specifics on whether this is going to be some B character or some of the stars), Richard Branson and other celebs for a pre launch party with Dom Perignon Champagne, hors d'oeuvres and other themed goodies.
In flight, passengers will be treated to a special pre screening of the hit HBO show and the airline will kick off special HBO features for all passengers flying on VA for the duration of the month. Later, HBO and VA plan on collaborating in other projects on the airline's advanced inflight entertainment system.
Naturally, the party finishes off at the Playboy Club in the Palms Casino.
Truly, a magnificent introduction to a route. But will it pay off? Virgin America bills itself as the hip, edgy airline that more often than not is slightly more expensive than the competition. Can their image and inflight amenities sway you over from a legacy carrier?
Reader Comments (Page 1 of 1)
masanddjs Aug 27th 2008 9:28AM
Can it move us from a legacy carrier? I guess it depends on what the cabin crew looks like..the British Virgin Air gals would make it worth the change!
Brenda SFO Aug 28th 2008 1:46AM
Allrighty then! If you want to go there, well then what about the cockpit crew? :) I've seen some pilot hotties on United, one in particular! :))
Seriously though from a passenger view, Virgin America has a great product - the legacy airlines need to go in the same direction whether they want to or not, or they are going to lose market share.
Brenda SFO Aug 27th 2008 1:57PM
I've been flying Virgin America a lot in the last couple of months, up and down the west coast, and I have to say, they've got a good product! The crews have all been very pleasant, and genuinely act like they're happy to be there. I flew in their first class cabin a few weeks ago up to Seattle, and loved the reclining, massage chairs. Nothing like taking care of business while getting a massage! The food was pretty good, particularly for a domestic flight. I've also flown in coach, and love how you order a snack or drink from your seat, swipe your credit card at your seat, and the flight attendant shows up moments later with your order. Less work for everyone involved, and less people in the aisle that way.