JetBlue to charge $7 for pillows and blankets

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Reader Comments (Page 1 of 1)

8-10-2008 @ 2:42PM

elo said...

This actually wouldn't dissuade me at all from flying JetBlue. And lots of people would be able to use the gift certificate to Bed, Bath & Beyond.
Dr. Tantillo ('the marketing doctor') did two posts on his branding blog (http://blog.marketingdoctor.tv) a while back, criticizing JetBlue for their frequent flyer program, which is a bit of a dirty trick (I coughed up the $40/year to get their credit card and be able to keep the miles I accumulate): http://blog.marketingdoctor.tv/2008/05/07/tantillo-on-the-news-jetblue-needs-to-remember-its-customers.aspx
But this particular move is very straight-forward and doesn't seem inconsistent at all with JetBlue's brand.

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