Gay travel: South Carolina in an uproar over advertising campaign

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Ian Johnson, CEO of Out Now here.

Good story. One fact though that has been misreported above is that Out Now has not been paid for our work on the campaign. We have been. In full.

Your readers who want to learn more may like to visit Gay Market News http://www.GayMarketNews.com .

Thanks for covering our gay travel marketing campaign for Amro Worldwide.

Ian Johnson
http://www.outnowconsulting.com
CEO, Out Now

7-16-2008 @ 12:16AM

Bobby G said...

I'm gay. I believe the ad campaign was well intentioned. But, I can see where the slogan oversteps. The impact to some may be that the ads are suggesting S. Carolina is predominantly gay or thought of as a well-known gay mecca such as San Francisco, Fire Isand, or Provincetown.

Personally, I don't think S. Carolina is so gay. I am 50 years old and have never heard anything about S. Carolina as being a destination for gays. Just because you SAY it in an ad does NOT make it so.

It would be like ad saying, 'Wyoming is so Bohemian'. That does not follow the regional identity any more than S. Carolina trends toward 'so gay'.

I don't think this is about restricting gay travel advertising. It's more about fairness and truth in advertising. I don't think we gays need to be taking any region by storm. This ad makes it look exactly like that. "So gay" is 'so pushy'. Let's mind our manners like we usually try to. (Most of the time.)

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