Beginning today: Boarding pass advertisements

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i absolutely detest the idea. thank you, but no thank you.

Josh Goldman writes:
"Prominent in the checkout process are buttons to print the standard (no ad) boarding pass or the pass with the ads and additional content. We think most customers will like the additional content and will print it, but we never want to force anyone to take it."
I would rather say that 'prominent' applies to 'print page', not to 'print boarding pass only', and knowing how people behave online, most will click on the big orange button, not a text link and not because they want to.
but hey, when you do not pay attention, that's your own fault. however, what i really, really do not like about it, is an execution. this page does not look like an advertisement, more like tourist guide from your local (ad free (!)) tourist office. so congratulations on visually non-offensive page, but imho ‘slightly’ misleading.
And taking under consideration that ads now are absolutely everywhere in one form or another, i have to agree; it is a disease and spreads fast, too fast.

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