Beginning today: Boarding pass advertisements

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Hi Grant,

"Bacteria reproducing in a host body" is a colorful metaphor, but a bit over-the-top don't you think?

Thanks for the writeup, as an investor in Sojern we're excited by the opportunity, but to clarify one point in your writeup, consumers do NOT have to take or print the ads. Prominent in the checkout process are buttons to print the standard (no ad) boarding pass or the pass with the ads and additional content. We think most customers will like the additional content and will print it, but we never want to force anyone to take it. If you like your passes just fine the way they are, then you can keep then that way.

And we agree with your final premise... that if this helps keep ticket prices low, then it's a win for all. Our big hope is that consumers will also like it better, and the experience will be a positive one.

--josh goldman
Norwest Venture Partners

7-15-2008 @ 1:52PM

beatofhawaii said...

We watched your demo video yesterday before we did a piece on Sojern on our site. We saw nothing about an ability to skip the ads.

Further there is a lack of sincerity apparent in the demo that might be corrected. We tongue-in-cheeked back.

Here's our take on it: http://beatofhawaii.com/ads-come-to-your-boarding-pass/

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