EU puts ban on misleading airline advertising

While I was living in France a few years ago I remember that Ryan Air was in the throngs of becoming all the rage. The novelty of tickets that cost a mere euro was exciting and soon after low cost airlines began popping up all over the place. Unfortunately -- as many travelers will attest too -- an airline ticket rarely costs less than an espresso. Yes, the advertised fare may be low, but once you throw in all those fees and taxes the full price of your ticket can soon jump to triple digits.

In an attempt to be more fair to travelers, the European Parliament has agreed to ban airlines from advertising fares that don't include the necessary fees and taxes. The new regulation -- not officially voted on but approved as a "common position" of the assembly -- is set to take effect across the European Union at the end of the year. What does it mean? The bold figures that you see advertised by airlines will be the exact price you can expect to pay; no pesky hidden fees.

I can only wonder whether here in the US, with all the new baggage fees and beyond, we will go the same route?

Thanks Moody75!


Filed under: Europe, Airlines, News, Consumer Activism

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