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Baggage carousel ads: coming to an airport near you

by Grant Martin (RSS feed) on Jul 6th 2008 at 9:00AM

As our good friend Blogger Jeremy can probably tell you, one of challenges to marketing research is finding a good medium on which to deliver your ad. If you can find a way to acutely deliver your message to your target demographic, you've done your job well. For example, you don't see many ads for GI Joes or Depends on Gadling.

And where else are you intensely focused and forced to watch than on the baggage carousel? Double Take marketing unfortunately just figured out that the perfect way to deliver advertisements to a select demographic (business or leisure travelers) is down where you get your luggage. You're staring at the rotating metal blades, waiting for you luggage with nothing to do, and out pops an ad. You have to look, right?

Lucky for me, I still don't check luggage. But the rest of you may soon have to put up with advertisements on your baggage carousels -- installation begins this August. Take a look at the video below to see the ads in action.

Filed under: Business, Airlines, Airports

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Reader Comments (Page 1 of 1)

Victoria Rodriguez Jul 6th 2008 1:25PM

This is not new at all.
The Casino di Venezia has painted the baggage carousel at Venezia Airport with the colours of the roulette (black,red and green) in a much more funny and shocking ad.
See: http://www.diariodelviajero.com/2008/07/06-publi-en-las-cintas-de-equipaje and http://www.diariodelviajero.com/2007/05/03-la-foto-de-la-semana-aeropuerto-de-venecia

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