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Gridskipper moves to the Hamptons; readers revolt
The once-readable site Gridskipper, formerly the place to go for all the latest happenings in the best world cities, has, it seems, grown tired of urban life and has shifted its focus to the Hamptons-- that luxury getaway for New York's wealthy-- for the summer. The move comes only a short time after Gridskipper, previously owned by Gawker Media, was bought by the Curbed Network, whose blog The Beach has now turned into Gridskipper. Confused? Me too.
Here's how Gridskipper described the change in a recent post: "Formerly focused on the urban travel experiences, the new Gridskipper knows travel as an exercise in escape and leisure. We spend our weekdays toiling away in office buildings, at the mercy of HVACs, under artificial light and, generally, boxed in. So you'll excuse us, please, if we don't mind a weekend at the beach with two too many glasses of rosé..."
Yawn. There's nothing more boring than a travel website with a career. Pardon me while I remove Gridskipper from my bookmarks... And done.
Gridskipper says its focus won't be on the Hamptons forever. "Come fall, we'll head to Miami, perhaps, then on to Aspen and the Alps."
I'm not the only (former) Gridskipper reader less than thrilled with the change. The comments on the post announcing the "New Gridskipper" are almost unanimously negative-- some brutally so. Some excerpts:
- "Since I don't give a toot about the Hamptons and this appears to be the Hamptons blog now (Miami in the fall, I get it) it doesn't appear that I have any reason to come back. Too bad you evidently know nothing about the appeal of the original. Way to destroy it."
- "I know this might sound shocking to people who don't live in New York, but the vast majority of the world doesn't care what happens to a bunch of rich people in the Hamptons."
- "R.I.P. Gridskipper, you're dead to me now! You will be remembered fondly as the best place to read about dark restaurants in Berlin and Costume Play bars in Tokyo. But I cannot support your vital organs being transplanted into some horrific Hamptons-centric blog where glib media types compare outfits at P. Diddy's 'White Party.'"
Oh yeah, and the archives from the old Gridskipper are nowhere to be found. Brilliant start, Curbed.
Filed under: Business, Blogs, United States, Budget Travel













Reader Comments (Page 1 of 1)
Doug Murray May 26th 2008 8:14PM
Blogs that live in glass houses shouldn't throw stones.
Gadling is but a click away from being dumped from my bookmarks. Why? Because he focus has changed to the point where there is little to draw this avid traveller back.
Gadling used to be great... now it's a collection of irrelevant stories and dumb links.
Come on! Find that travel passion again!!
Darren Cronian May 27th 2008 1:15AM
The Gridskipper revolt is certainly a big lesson to be learnt for these big media companies who come in and think that readers will sit down and take the changes.
Doug has a very good point.
I do not think this problem of irrevelvant or no in depth travel content is an issue with just Gadling and Gridskipper.
Looking at the "traditional media" over the weekend I couldn't help but notice the number of online travel articles written with no passion, one NY Times article, totaled 161 words.
The problem is that media companies pay out peanuts to the writers - the writers want to turn out as much content as they can to earn a decent salary.
Quite rightly so, but this means less research is put into the content.
Until hands are put in pockets and travel writers are paid good salaries I am afraid we will see a decrease of passionate travel blogs.
It's too commercial - more articles = more traffic = more money earned from advertisers for the media companies.
Marilyn Terrell May 27th 2008 4:01AM
Gridskipper's down the drain. Wouldn't be so bad if they just called it Hamptons Effluvia. But to call it Gridskipper is just wrong.
thursdayclub May 28th 2008 12:00AM
Yep, 'tis a shame. The old Gridskipper had a kind of sleazy charm about it and even though there seemed to be a sense of desperation to post _anything_ towards the end - resulting in some crappy articles- there was still more than enough to keep you entertained. RIP Hamptonskipper.
beb May 29th 2008 9:48PM
It is really shocking what they did with a really great site. In fact it makes no sense because they immediately turned away the regular readers. Why would you pay for an established site if you aren't going to take advantage of the existing readership?
Just check out the comments. The only posts that have comments are being lambasted.
There is some fun being had though by some readers as they ridicule the concept.