Controversy over Scandinavian ban on sexist advertising

Scandinavia is known for being liberal; universal health care, government funded secondary education and open immigration policies are the first things that come to mind when thinking about Denmark, Norway and Sweden. But when it comes to advertising, the Scandinavian countries are a little more at odds.

Sweden recently decided not to put a ban on sexist advertising, something that is strictly regulated in Denmark and Norway. Sexist content used to sell a product has been banned in Norway since 2003. "Naked people are wonderful, of course, but they have to be relevant to the product. You could have a naked person advertising shower gel or a cream, but not a woman in a bikini draped across a car," said Sol Olving head of Norway's Kreativt Forum.

In Sweden however, the government cited concerns that such a ban would conflict with freedom of speech and freedom of the press. "I don't want to infringe on fundamental human freedoms and rights for a legislation the efficacy of which I question. This is not the way to win the fight for gender equity," said Gender Equity Minister Nyamko Sabuni.

Basically if you want half-naked photos of Scandinavian hotties, better make your way to Stockholm and not Oslo.

Filed under: Arts and Culture, Europe, Denmark, Norway, Sweden, News