It seems like trendy drinks are getting more and more expensive. First it was bottled water, then it was coffee made from animal dung. But if you thought water at $42 a bottle was expensive then you haven’t seen the latest bottles of Perrier-Jouet. The French champagne company is selling a limited edition 12-bottle box set for a mere 50,000 euros. That comes out to about 4,166 euros per bottle, or $6,485!
Who can afford such things? The “community of super rich consumers” of course. Marketing to this kind of consumer in the United States, Britain, Japan, China, Russia, Switzerland and France, Pierre-Jouet is pretty much offering the champagne chance of a lifetime. “We are going to sell these box-sets to 100 people around the world who will have a chance to customise their own champagne, the ultimate luxury,” said Perrier Olivier Cavil, head of communications at Perrier-Jouet. The boxed set wins the prize for the world’s most expensive champagne; the previous record was set by a limited edition Dom Perignon which went on sale in 2005 for 12,000 euros per three liter bottle.
Customers purchasing one of the 100 boxed sets will come to Epernay to meet one-on-one with the cellar master who will add in a liqueur to “personalize” the champagne. Sounds pretty luxurious. Better invite only the classiest of your friends to drink it with.