Why you should visit Denmark, the world's happiest country

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4-15-2008 @ 5:28PM

Adrian said...

Re "5. Danish design is incredible, even if IKEA does name its doormats after Danish locations."

Just for the record:

"It made for a great story but, alas, it is bogus. In February, a journalist from Nyhedsavisen, a free Danish tabloid paper, called up Professor Kjoller asking if he had noticed the anti-Danish bias in the latest IKEA catalogue. Kjoller, who had not seen the catalogue, let alone completed an empirical study of it, played along with the journalist because he assumed, correctly, that the article was being written with a Danish tongue firmly planted in cheek. Since then, however, Kjoller has been deluged with media enquires and found himself repeatedly explaining that the whole thing was just a bit of fun.
It is too late for that, of course. The IKEA naming scandal will now be added to the long list of false brand-naming stories. "
http://www.brandingstrategyinsider.com/2008/03/naming-pranks-a.html

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