Is Richard Branson singing you to sleep and feeding you oatmeal in the morning yet? No? Well then he hasn’t yet nuzzled his way completely into your life. Not to fear, you’ll be wearing Virgin loafers and listening to Virgin Radio on your Virgin phone some day soon.
Branson’s newest airline venture, an off-shoot of Virgin-Blue, the new Australian Low Cost Carrier, is called simply V Australia. He plans to fly routes between Sydney and Los Angeles on Boeing 777’s in direct competition to Australia’s national carrier Qantas, who currently has a stranglehold on the market.
Because of tight supply, Qantas has historically been able to charge around 1500$ for a round trip flight between the two cities. Branson hopes to kick off some serious competition on the route and this past Monday announced the first 1,000 tickets would be sold for 777$ — those sold out almost immediately.
For what its worth however, the Chipmunk-eque British billionaire did promise fares in the 375$ range sometime in the future. We’ll see if that ever comes to fruition.
Service is slated to start in December of this year, with tickets already on sale for journeys afterwards. Rest assured — Gadling will be on hand to test drive the new service too. Word on the street is that they’ll also be partnering with Northwest Airlines, so look forward to the potentials of mileage and booking alliances.
Check out V Australia’s website for more info and to book tickets.