Frequent travelers of Europe's budget airlines have known for years that the industry relies, to a certain extent, on misleading, if not outright false, advertising.

Usually this has to do with their pricing. Log onto any of the big European budget carriers -- easyJet, Ryanair or Germanwings, for instance -- and you'll be hit with a great offer. Take Germanwings, for instance. You'll see them pimping April flights from Zagreb, Croatia to Cologne for €5. Not bad. Click on it, choose a random set of dates (say an April 8 departure and an April 16 return) and you can get both legs for €14. Ah, but then the tax is figured in, and that trip is now €77.36 (more than $120).

European budget airlines don't usually come under fire for this because (1.) technically there was a flight in this case for €5 and (2.) they make it clear that the prices they pimp often do not include taxes. But that doesn't completely wash off the stench of 'scam' in my book, if simply because I always feel like the promotions these airlines run and the ridiculously cheap prices they quote reflect how stupid they think consumers are. Obviously we're not smart enough to view a €77 round-trip plane ticket as still a pretty good deal.

So, it's nice when one of these carriers gets busted for not playing it straight with customers. This has just happened to easyJet, which was running a special recently along the lines of "book by Friday and if you find a better price, we'll pay you up to triple the difference."

Well, a Swiss woman did just that, and then played hell trying to get the Luton, England-based airline to pay up. It claimed the woman hadn't delivered proof, and then tried something along the lines of saying she had not found a comparable ticket, since it was a competitor's return fare she found rather than the two single fairs (there and back) she booked on easyJet. Gimme a break, right?

That's what Britain's Advertising Standards Authority essentially said. They've ruled the easyJet promotion was misleading, since the fine print implied that the refund was easy to claim, when it really was like dealing with the IRS. Only bookings made at certain times and dates were eligible. Refund requests had to be made within an hour of the original booking. And so on. The Guardian newspaper reports the whole sordid tale.

There was good news for the Swiss woman, however. EasyJet told the Guardian that she would receive close to $1,500 in her bank account within a week.

Filed under: Activism, Business, Airlines, Savvy Traveler, Consumer Activism, Travel Deals