A former travel agency owner and public relations consultant Liza Dahl had the right idea when she started Boomerotopia, a travel website catering exclusively to baby boomers. The hook? The fonts are large enough to read. Ouch! I think I just heard Michael Douglas and Richard Gere shudder in disbelief.
Baby boomers, or those over 50, apparently control 75% of the nation’s wealth and the majority of all travel booked. There are approximately 88 million “boomers” and 44 million are online. It only makes sense to address the needs and desires of the mature traveler demographic. Boomerotopia covers anything from fishing trips, anniversary getaways to scuba diving.
Remember, 50 is the new 40! (Except when it comes to font sizes. There, I would argue that 14 is the new 12.)