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When it comes to fonts on travel websites for boomers, size does matter
A former travel agency owner and public relations consultant Liza Dahl had the right idea when she started Boomerotopia, a travel website catering exclusively to baby boomers. The hook? The fonts are large enough to read. Ouch! I think I just heard Michael Douglas and Richard Gere shudder in disbelief.
Baby boomers, or those over 50, apparently control 75% of the nation's wealth and the majority of all travel booked. There are approximately 88 million "boomers" and 44 million are online. It only makes sense to address the needs and desires of the mature traveler demographic. Boomerotopia covers anything from fishing trips, anniversary getaways to scuba diving.
Remember, 50 is the new 40! (Except when it comes to font sizes. There, I would argue that 14 is the new 12.)
Filed under: North America, United States
Reader Comments (Page 1 of 1)
Mary Feb 27th 2008 1:43PM
Am I the only person who knows the Ctrl + trick?
Merrill Feb 27th 2008 1:49PM
Is it a sponsored post ? Hundreds of travel sites have fonts that size.
Justin Glow Feb 27th 2008 1:50PM
But how many advertise it as a selling point?