Southwest Airlines Imposes Dress Code Yet Again: Passenger Ordered to Change T-shirt

What's going on with Southwest Airlines? Surely with all the negative media coverage the airline's flight attendants should know better than to impose any kind of dress code -- not with the very real potential for lawsuits these days.

Then again, every time a Southwest employee has made a judgment call on a passenger's duds, the company gets loads of media attention. And all this attention means that Southwest is in the spotlight -- never mind why. This attention -- and the "specials" that have followed -- makes all this clothing-censor business mighty suspicious as far as I'm concerned.

First it was Kyla Ebbert and her teeny-tiny skirt (which appears to be conservative for her, based on her MySpace page photos). This time, the passenger, Joe Winiecki, was a male wearing a "sexually suggestive" t-shirt. Although Winiecki felt that the employee's request that he change his shirt or leave the plane was a violation of his First Amendment rights, he changed rather than risk missing a day of work. Naturally, a Southwest spokesperson said the employee made a mistake.

I wonder how Southwest will spin this latest incident into a fare special? Last time it was "mini" fares. I'm sure they can find some clever double-entendre in this case as well.

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