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My Bloody Romania: Bra?ovywood - Give me a sign! Any sign!!
Why is it that the top two tourist destinations in Romania have virtually no signage to assist the, you know, tourists? Seriously, this mystery has kept me up at night and driving in maddening circles during the day, cursing the mothers of city officials who are apparently still diverting their sign budgets to keep apartments for their mistresses by the Black Sea.
Let's start with Bucharest. First off, this hellhole is one of Europe's worst capital cities, so anyone coming here for a pleasure stay is either vastly ill-informed or they're giving it a pity visit, because their plane landed here and they had no other choice. Bucharest has minimal satisfying activities, it's expensive (by Romanian standards) and there's an army of thieves and pickpockets freely roaming the streets including the armada of illegal taxis that still bafflingly operate with impunity, despite repeated declarations by officials (via live-feed from their Black Sea villas) to crack down.
Bucharest has exactly zero signs directing people to such vital locations like important plazas, the train station or the airport (until you're just 2km short of the bloody thing and planes are roaring overhead, where they've posted a no-brainer sign pointing straight on - nice effort jackasses). On the contrary, if you, say, want a Big Mac, there's thousands of signs blanketing the city clearly pointing the way to the nearest McDonald's, with distances and GPS coordinates just for good measure. Say what you want about McDonald's, at least they understand the simple concept of 'If You Point to It, They Will Come – Faster', while Romanians still largely adhere to the perennial 'Find It On Your Own, I Don't Care If It Takes You All Day. Do You Have A Cigarette?'.
Gallery: Brasov, Romania
Braşov, hands down Romania's primary tourist city (without the advantage of an airport, I might add), is only slightly better. Once you've penetrated through the industrial and commercial zones, a few signs have been nailed to posts in randomly selected intersections pointing the way to the center, but getting this far takes a significant amount of luck and trial and error since there are no signs directing people from the E68 highway. I know this as indisputable fact, as the Little Vampire and I just drove the entire length of Braşov's outskirts three times searching in vain for signs, speculating on what kind of BMW the mayor bought with his sign funds.
Well, future Braşov visitors, here's a hard-earned tip for getting to the center of town: when approaching the outskirts, look up toward the south (better yet, have your co-pilot do this, as taking your eyes off traffic in Romania for even a second is guaranteed to lead to disaster) and locate the tacky Hollywood-style 'Braşov' sign propped above the city on Mount Tâmpa. All you have to do is home in on that thing until 'Centru' signs start appearing.
Once in central Braşov however, it's all gravy. This is tourist ground zero for a reason. Easily the most scenic urban area in the country, Braşov also happens to be an excellent staging area for castle tours, day hikes, and increasingly ill-fated 'bear-watching tours'. I've lost count, but I think at least three tourists have been killed by bear attacks in the Braşov area this summer, with several more injured. Meanwhile, these outings - usually consisting of a ride to the local trash heap to watch scavenging bears feed - are creating the illusion (for the bears) that humans = food. I don't know about you guys, but when I go somewhere expecting food and find nothing (say, a flight from DC to San Francisco), I get a hankering to disembowel somebody. Obviously, I'm of the opinion that bear tours should be avoided. If you wanna see giant, hairy, dangerous animals rooting for scraps, tour the US Senate during appropriations season.

I'd been to Braşov before, wandering the pedestrian-friendly center, slowly circling the massive Black Church and, as I did on this visit, enjoying some of Romania's best non-Romanian cuisine.
I'm not normally the kind of jackhole that travels 10,000 miles just to eat at the local Hard Rock Café. I love Romanian food, but seriously, after weeks/months of the same stuff every single day, sometimes you just want a hamburger. Or in this case Mexican. I haven't found anywhere else in all of Europe that does Mexican as well as Bella Musica in central Braşov. Chips with salsa, prepared the way that Buddha intended, and a shot of ear-smoking ţuică arrive after you order and it just gets better from there. Fajitas, burritos and excellent cuts of beef are available at reasonable prices. And, yes, they do Romanian food and they do it well. There's a 'ciorba de pui a la Grec' (countryside chicken soup, Greek style) on the menu that aroused me more than the first time I saw Michelle Hunziker topless.
I'm gonna be frank, with limited in-town time and yet more foul weather, I didn't spend much time roaming Braşov on this particular stopover, but even quickly driving through town served to remind me that Braşov is well worth its notoriety. Even better, there's a somewhat competitive budget accommodations industry here, making this one of the few cities in Romania where a decent hostel stay is attainable. We stayed at Rolling Stone Hostel this time around after a grimy, malodorous stay at another hostel during my last visit, which, despite the already-dated review in the current LP, has free internet/WiFi and reasonably priced castle tours.
Like most popular cities, it's probably best to avoid Braşov in July and August, otherwise, this remains a must-visit city on any Romanian tour
Leif Pettersen, originally from Minneapolis, Minnesota, co-authored the current edition of Lonely Planet's Romania and Moldova. Visit his personal blog, Killing Batteries, for further amateur food reviews and more references to Michelle Hunziker's killer bod.
Filed under: Romania, My Bloody Romania with Leif Pettersen














Reader Comments (Page 1 of 1)
Woosang Nov 28th 2008 3:20PM
This is an excellent post about Bucharest and Braşov. Having just returned from Romania ourselves, my husband and I found the lack of Signs the single most annoying part of Romania. Driving is suicidal at best but to be lost and also cope with the traffic is almost too much to bare.
We also stayed at the Malodorous Hostel mentioned. Never again. It was expensive, and the night guy was scary. HE had his mates in the basement and they drunk all the free beer. None of the tourists were game to go into the same room as him. Best avoided...
Levi Feb 22nd 2009 8:33PM
Hey guys! Nice to hear that you had a little good time in Romania. I am from Brasov, I moved in the US 6 months ago so, I can tell that is a HUGE difference between Romania and USA. First of all, the people is different, their style of thinking is different. They also don't give a sh** about tourists, they are the most annoying persons with who they wanna talk to(talking about tourists). So, don't go there if you don't know somebody from there...you will never find anything, see anything or have fun in any kinda way. And believe me, you could have real fun, and do things that in the US you can't even think to do.....and all that mostly free or very cheap. Another thing is that there are 2 highways in romania, and non of them are not close to Brasov, and they are short, only about 80 miles each. About the signs.....they are a lot, but just not under your nose so you also have to use your brain in an european way to find something. Is the same thing in Hungary, in Austria, Germany and so on....you will not find any english sign, mostly because maybe 3% of the tourists are americans, much more of them are english but for them we have the most attractive places: cheap pubs :)). One thing that you must know is that everybody have their territories surrounded by fences, so if you don't see a fence or a door or any warning sign.......is freee to hang out... ;) and in Brasov is very easy to do that, you can be anywhere, but in max. 20 min you can find a place where to make your own barbecue, have a bath, have some tanning, paraglide, 4x4 tour or a lot of things... Also in the surrounding areas you can find unique places:5 miles Prejmer, 50 miles St. Ana vulcanic lake, 25 miles Bran (dracula) castle, 15 miles Rasnov cetate, 100 miles Sovata's and Slanic-Prahova's salt mine etc.
So, next time when you go there, make some local friends, or just pay some local guide because it will worth that money, if not, just make some research on Wikipedia, don't expect to go there and people jump in front of you with open arms.
Sheila Scarborough Sep 17th 2007 3:17PM
Great post! I'm not sure which is more absurd; the "Hollywood"-ish sign, paying to watch bears or the name "Rolling Stone Hostel," but you sure covered the key info for this town.
The Black Church looks stunning, though.
jon Sep 17th 2007 4:55PM
Yes Leif. Bella Muzica it is. I am from So. Cal. (San Diego) where Mexican food was invented!?!?! There were times we'd cross the border, just for dinner. I know mexican food, and Bella Muzica does a pretty darn good job.
Jamie Sep 17th 2007 6:42PM
Roamanian and Chinese planners must be in cahoots; the first sign you see for the Badaling section of the Great Wall is a mere ONE kilometer away.
If you were to blink or sneeze and miss the sign, you'd have no clue you were so close to a World Heritage Site!!
Jamie Sep 17th 2007 6:45PM
Aw shite, I meant Romanian!
Leif Sep 19th 2007 2:22AM
Thanks for the comments!
Hi Sheila! At least Brasov hasn't opened the "American Hotel" or something equally pandering (yet).
Yes Jon, I have to agree, in the grand scheme Bella Musica's Mexican food falls far short of the real thing, but again, it's easily the most savory and best effort at Mexican that I've found in all of Europe. And really, after six months of cabbage, chicken and mamaliga, it's pretty much heaven.
James, it sounds like Romanians and Chinese have a similar mentality; the "well, if *I* know where it is, it should be obvious, so no sign is necessary %uFFFD let's go back to the bar" approach to signage.