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Southwest Airlines Offers "Skimpy" Airfare in Nod to Miniskirt Publicity
First, a Southwest employee insults Kyla Ebbert by asking her to change her revealing outfit or disembark the plane. Now, Southwest has turned the critical media coverage of this impromptu dress code violation into a marketing campaign for its flights.
Chief Executive Gary Kelly claims that they're "trying to be lighthearted about all this." Southwest has already apologized to Ebbert, but after another woman spoke out about similar treatment and Ebbert went on 'The Today Show' and 'The Dr. Phil Show' to tell her story, Southwest not only issued another apology (and two free round-trip tickets) to Ebbert, but also announced a 10-day fare sale in honor of miniskirts.
Does this mean that buttock-baring minis will be okay on future Southwest flights? Kelly doesn't elaborate on a Southwest dress code, but does acknowledge Southwest's less-conservative past as a company that touted itself as "the love airline" and dressed its stewardesses in hot pants.
More Southwest Airlines controversy:
- No More Pre-Boarding For Families on Southwest Airlines -- Is this a mistake?
- Southwest Airlines Approves New Boarding Method -- Did they get rid of open seating?
- Suing Over the Southwest Dresscode Controversy -- Should this be allowed?
- Check out this cool trick: How to print your Southwest boarding pass without a printer!
[via msnbc.com]
Filed under: Business, Food and Drink, North America, United States, Airlines
Reader Comments (Page 3 of 3)
Gene Sep 21st 2007 12:09PM
I have been on almost every major airline in the world and I am a passenger on airplanes about 45-55 times a year. Generally speaking, Southwest flight attendants are the friendliest, most accomodating flight attendants ever. Very few exceptions.
As far as suing for being asked to cover up, who do the idiots that advocate suing, think will pay for this? The airlines are a business and they have to pass this along to the customers in higher fares. Please get a dose of common sense, people!
Ivanna Sep 21st 2007 12:28PM
Harry is EXACTLY right. I'm all for dressing cute and sexy, but come on ho's at least cover up your naughty bits! Contrary to what you believe, the whole world really doesn’t want to see you dirty snatch! I'd be willing to bet money little Miss Thing wasn't wearing anything under that little skirt of hers...dress like a ho, get treated poorly!
Finnigan Sep 21st 2007 12:34PM
If you can't see "bush" it's not too short....
DAVID Sep 21st 2007 1:42PM
MINISKIRTS WERE NOT MADE FOR FAT WOMEN!!!!
RON Sep 21st 2007 3:14PM
TIME AND PLACE FOR EVERYTHING! AS A GUY ITS GREAT GETTING A FREE LOOK UP HER SKIRT! PLACES YOU MIGHT BE LIKE THIS, A BAR, A STRIP CLUB, HOOTERS. HOWEVER I DON'T THINK MOST PARENTS WANT THEIR CHILDREN SEEING UP A SKIRT! MOST WOMEN DRESS THIS WAY SO PEOPLE WILL LOOK AT THEM. HEY I EVEN LOOK AT HALF NAKED UGLY OVER WEIGHT WOMEN. JUST BECAUSE I CAN'T BELEIVE THEY THINK THEY LOOK SEXY!!!!
MEL Sep 21st 2007 4:00PM
SEEMS THE ,MEDIA, MOVIES,ADDS,CLOTHING MFG, WITH
THIER "HERES MY VAGINA IN YOUR FACE" DRESS CODE.
HAVE FINALLY SUCCEDED IN TURNING WOMEN INTO WHAT
THEY "THINK" OF THEM ALL. "SLUTS AT HEART!"
TONY Sep 21st 2007 4:37PM
IF THIS WASN'T A MARKETING PLOY THE LADY AT THE FRONT OF THIS STORY WOULD HAVE ALREADY BEEN LAUNCHING A LAWSUIT , I KNOW IF I WERE A FEMALE I WOULD HAVE DEFINITLY BEEN CONSULTING MY ATTORNEY BEFORE THE SITUATION REACHED THIS POINT
mark Sep 21st 2007 4:45PM
I think as long as she had panties on under dress everyone should have left Kyla alone.
JAMES SCHULKE Sep 21st 2007 5:45PM
IF THIS IS THE ONLY PROBLEM WE HAVE WHEN WE BOARD A PLNE...HOW LUCKY CAN WE BE..THE SHAME IS SOME PEOPLE HAVE NOTHING TO DO BUT COMPLAIN .
sara Sep 21st 2007 7:36PM
Sexism at its' finest. If restaurants can have shirt and tie policies, and many nightclubs have dresscodes, why is there a problem with airlines having a decency dresscode, especially since children are on flights and are already being too exposed to the sexist, objectification of women enough from tv?
chetter Sep 21st 2007 7:47PM
So what, they wore mini skirts when I was in school and I had no problem short skirts, It was nice to see legs of female, gave you something to think about, made the day go by fast. just thinking sbout what's hiding under there!!!!!!!!!!!!!!
chetter Sep 21st 2007 7:46PM
SEYMOUR HINNEY MADE THE MINI SKIRT "WHAT A MAN" GOOD IDEA IN FASHION CLOTHING OF THE 60'S
sally Sep 21st 2007 9:50PM
Southwest has chosen a wrong method re: boarding. People with small children should be able to board first. Quite frankly, I do not want to stand in line with screaming kids, and neither do their parents. Let them get on first, get their kids settled before the remainig passengers board.