Today is Conception Day in Russia!

If you happen to be in Ulyanovsk, Russia today, man are you in luck!

In an effort to boost Russia’s sagging population, the local government has proclaimed Wednesday, September 12, to be Family Contact Day.

What does that mean, exactly?

Well, today is exactly nine months before Russia’s national holiday on June 12. Anyone who pops out a baby on that day will be awarded a ‘valuable prize.” Last year, one lucky mother won a brand new car for giving birth on this special day.

Officially dubbed, “Give Birth to a Patriot on Russia Day,” the pseudo-holiday is nothing more than a gentle reminder to go home and boink. In fact, according to the Moscow Times, the local governor has asked companies to give their employees the day off to help accomplish this patriotic act.

Don’t you just love post-communist Russia?