The days when Prague was the mecca of backpackers are long gone. They have slowly been out-priced and replaced with the "weekend-trip city-dwellers" from Western Europe, especially the UK. Few new hotels have been quick to respond to this trend and cater to the semi-affluent Western hipster who comes just for a few days (and doesn't mind that virtually everything in the hotel is branded.)

At the chic Icon Hotel in Prague's city center (where you get into the room with a fingerprint) the staff wears Diesel clothes, gushes over the oh-so-comfy Hastens beds, guests are encouraged to use Apple computers and iPods and bring the Navirent GPS systems when walking around town.

Friends recently stayed there when visiting Prague and loved the 120 Euro Urban Secrets package, complete with champagne breakfast and the above-mentioned GPS system. They also confessed they would run and buy a pair of Diesel jeans immediately because they liked it so much. Just kidding. At least I hope so.

Watch for The Gap/IBM hotel in the neighborhood near you. It's only a matter of time.

Filed under: Europe, Czech Republic, Hotels and Accommodations