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BING-DING: RyanAir's Obvious Southwest Rip-Off Even More Obvious

by Justin Glow (RSS feed) on May 11th 2007 at 7:00PM

Last month we reported on RyanAir's cheap airfare notification program called BING! that is strikingly similar to Southwest Airlines own DING! program. A reader pointed us to an even more glaring rip-off from Ryanair's FAQ, which was cribbed directly from Southwest's. Someone did a search-and-replace (s/DING!/BING!), but even so, both companies have nearly-identical FAQs. Have a look:

Southwest Airlines FAQ vs. RyanAir FAQ

Could RyanAir be this dumb? I certainly don't think so. My guess is the company who developed Southwest's DING! program also wrote the FAQ, and RyanAir commissioned the same company to build their cheap airfare notification system. Even so, you'd think they'd have the brains to spend a few hours making it look like they didn't completely rip-off another company verbatim. Screen shots after the jump.

Southwest Airlines:

Ryanair:

Filed under: Airlines

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Reader Comments (Page 1 of 1)

Brian Apr 11th 2009 1:24PM

This article displays no understanding for the model that Ryanair has used to build its fantastic success: namely, two fingered salute at anyone who whinges about them. Ryanair's blatant copy of SA's Ding fits perfectly in line with most of the other ideas they copied. As long as they keep providing cheap seats, nobody cares, in fact, the little amount of effort they went to to disguise the copy is probably a joke itself.

sandrine Dec 3rd 2007 2:32PM

i want to be inform from all the low cost flight from valencia to Europe and other part of the world.

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