Wend Magazine

Over the years, I’ve seen a lot of outdoors/travel/adventure mags comes and go. At one point, when I was living in Seattle, two different friends tried to start outdoors magazines…and each failed. That said, it’s great to see new magazines try their hand at the genre, because there are a million great stories waiting to be told and a select few glossies (while strong) have long dominated the outdoor mag landscape. The fact is, when these new magazines are good, it behooves us to support them, because good writing/photography/adventure is hard to find.

And so let me now introduce you to a killer new magazine out of Portland, Oregon called Wend. I am reminded a bit of that salsa commercial when the true salsacionoados (inevitably dressed as cowboys) hear that the salsa they are about to be served comes from (add dripping disdain here) New York CITY?!. No, as we all know, the best salsa comes from the Southwest. Similarly, one can surmise that some of the best outdoors writing/shooting should come from the West, or the Northwest, in this case.

Wend is a wonderful new magazine that is now into its second issue. While the Web site is a bit sparse at the moment, the issue I have is filled with great stories and sumptuous photographs. A few of the stories available include Powder Lines in Pakistan, about two men who survive the first descent on skis on Pakistan’s Mt. Laila. And a story on Surfing Africa’s Zambezi River. Great stuff, I’m sure you’ll agree. We’ll be checking back with them in the future, so keep an eye out.