Here’s a slightly odd combination that just might work.
Youthful icon MTV is partnering with the guidebook king Frommer’s to bring the hip edgy world of music videos to the hip edgy world of international travel.
The two companies have teamed together to produce a series of guidebooks that will appeal to the MTV demographic. And no, the series will not be called Pimp my European Vacation.
The partnership kicked off in September with the publication of MTV Ireland. By next year the stables will also include Italy, England, Spain, France, Europe, Mexican beaches, and American road trips.
The guidebooks aim towards those traveling/backpacking internationally for the first time and promise to point neophytes towards the best sights, and of course, the best drinking holes, beaches, and clubs. I suggest they might also think about publishing Dude! Where’s my Passport?
I haven’t gotten my hands on a copy of MTV Ireland yet, but it will be interesting to see if MTV dethrones Let’s Go as the guidebook of choice for traveling American college students.