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Surfin' UK
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It's really nothing new. A hip underground sport embraced by a few hearty rebels suddenly becomes mainstream. What was once cool and cutting edge is now available to any loser with a few bucks in his pocket. Trendy sportswear and equipment springs forth, fashion trends develop, and corporate sponsors hop on board. Pioneers of the sport can only look on in horror as the masses embrace it and utterly destroy the hip image it once held.
Surf's up blokes!
It seems that surfing is finally going mainstream back in the UK. After years of just a few souls braving the region's cold waters, membership in the British Surfing Association has suddenly increase 400% in the last five years. And, not everyone is happy about it. Here is an interesting take by a somewhat bitter surfer (it seems) as the sport begins to explode in England and lose its hip cachet.
Sound a bit familiar, dudes?
Filed under: Surfing, United Kingdom
Reader Comments (Page 1 of 1)
jon Jul 24th 2006 1:34PM
silly season is here again...they run this story every single summer! It is a bit more popular than it was, but its the same idiots buying exact replicas of Kelly Slater's boards and then wondering why they don't rip. Or why they can't even get out back...
BIG tidal ranges in Devon and Cornwall (the surfing areas) which means LONG paddle-outs. Anything bigger than a few feet high and the 'all the gear and no idea' types can't get out back anyway.
Erik Olsen Aug 25th 2006 1:09PM
Great comment, as usual, Jon. Thanks!