Click on a label to read posts from that part of the world.
Jersey Needs a New Slogan Too
First Baltimore, now Jersey. Why do the places I love most dearly have identity issues? I'm surprised I didn't hear about this one sooner — the State of New Jersey actually created a Call to Action contest to get folks to submit their slogan suggestions online. Over 6,000 suggestions were received; now the results will be reviewed and finalists selected in the next few weeks.
I can only imagine some of those entries — this contest pushed the door wide-open for more Jersey bashing, of course. But this is a last resort effort for the state, after they decided at the 11th hour to pull the plug on adopting "New Jersey: We'll win you over." Branding firm Lippincott Mercer was paid $260,000 for that winner slogan, and it was killed right before it went public.
Personally, I think the already retired "NJ & You: Perfect Together" was just that — a familiar phrase that worked fine for years. And Garden State too, regardless of the "lack of green" everyone jokes about, causes no real damage, does it? Laugh all you want — Jersey is used to the ridicule by now. It will be interesting to see if these branding antics actually generate a decent slogan or just another round of jokes.
